"seo and online marketing trends"
"seo and online marketing trends"
Apple has launched a new social-networking service designed specifically for music fans directly within iTunes, joining the social arena of facebook and Twitter. Ping, is a social music discovery service, which is now part of iTunes, which is used by [...]
There are millions of websites in the world all aiming to reach the dizzy heights of Google. It is every businesses dream to get that number one position for that number one search term or keyword, but have we all [...]
Social networking site Facebook has seen a huge growth in the number of organisations using it as a means to market their businesses. It enables the opportunity to create a social media presence, increase brand awareness, learn about customers needs [...]
A recent survey by eCommera found that on average 42.6% of British consumers are making purchases at least once a week online and the average spend per consumer is £71 per month. One of the key reasons consumers are turning [...]
Facebook which launched in 2004, has gained around 100 million new users in the last six months. Facebook said the number was “an important milestone” and added that it was “humbled and inspired” by the stories of its users, which [...]
dotSEO’s Naked SEO report, which contains the results of a survey of marketers from small businesses, as well as a benchmark study of the top 50 SME websites in the UK, as identified by The Times has shown there is [...]
The data used to generate the information below was collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010. The categories [...]
Want to know how huge Google is? Here is a chart explaining how vast and powerful Google has become, put together by pingdom – best viewed on your iphone.
The bbc posted a short video on how London fashion week is embracing social media. Check it out here : http://news.bbc.co.uk/1/hi/sci/tech/8525800.stm
Facebook Places is one of Facebook’s newest additions. The location sharing application can be used for the following purposes:
1) Let your friends know where you’re hanging out
2) See where your friends are.
3) Help you see what’s going on – Discover new places to visit
4) The digital trail: You will be leaving trails. You will then be able to go and look at these in years to come.
5) Each place has a page, so you are able to see where your friends have checked into
This new application means that when users find a place they really like and really want to share with their friends they can, just by checking in either via their iPhone, Touch or iPad.
It could be a restaurant, an amazing walk or a brilliant gig, whatever it is you can share this with your friends at the touch of a button.
To read more about Facebook Places check and how to use it visit http://www.wikihow.com/Use-Facebook-Places
If you would like to discuss how Studio8Search can help you with SEO/Social Media Optimisation and Online Marketing, contact us on:
01865 842525
info@studio8search.com
Facebook users are being targeted in a scam that offers them a chance to install a “dislike” button.
This new scam fools users into allowing a rogue application to access their profile page, which then posts spam messages.
The scam also involves getting users to enter an online survey where the scammers are then paid a sum of money once users complete this.
Another way in which the scammers are targeting users is by using messages that start with ‘OMG, shocking video’,” these appear to come from your Facebook friend, so the user trusts the links.
The dislike button scam prompts people to download an application with the message:
“Download the official DISLIKE button now.
When the user has given it permission to access their profile, it updates the user’s page with a link and a message: “I just got the dislike button, so now I can dislike all of your dumb posts lol!!!”
To read more on this story visit http://www.bbc.co.uk/news/technology-10987725
To discuss ways in which you can improve the amount of traffic coming to your site by using social media and SEO talk to studio8search about how we can create a bespoke plan to suit your budget.
Info@studio8search.com
01865 842525
Facebook applications aren't always what they seem
There has been alot of Talk about HTML 5 recently mostly because of Steve Jobs at Apple’s decision not to support Flash on the iPhone and iPad.
Well what is it and why should you care? This article may be of interest to you :
Hulk VI was great, but w hat should you watch this evening? Before heading off to work in the morning, you click to some trailers on a movie Website, but you don’t have time to watch many. So you use your mobile phone to snap a picture of the 2D barcode on one of the videos; the phone’s browser then takes you to the same site. On the commuter train to the office, you watch the previews over a 4G cell phone connection. A few of the movies have associated games that you try out on your phone, too.
Remember when every Website had a badge that read “optimized for Netscape Navigator” or “requires Internet Explorer 4″? In the old days, people made Web pages that worked best with–or only with–certain browsers. To some extent, they still do.
The new flavor of the HTML–the standard program for writing Web pages–is called HTML5 (Hypertext Markup Language version 5); and HTML5 aims to put that practice to bed for good.
Specifically, HTML5 may do away with the need for audio, video, and interactive plug-ins. It will allow designers to create Websites that work essentially the same on every browser–whether on a desktop, a laptop, or a mobile device–and it will give users a better, faster, richer Web experience.
Instead of leaving each browser maker to rely on a combination of its in-house technology and third-party plug-ins for multimedia, HTML5 requires that the browser have built-in methods for audio, video, and 2D graphics display. Patent and licensing issues cloud the question of which audio and video formats will achieve universal support, but companies have plenty of motivation to work out those details.
In turn, Website designers and Web app developers won’t have to deal with multiple incompatible formats and workarounds in their efforts to create the same user experience in every browser.
This is an especially valuable advance for mobile devices, as their browsers today typically have only limited multimedia support. The iPhone’s Safari browser, for example, doesn’t handle Adobe Flash–even though Flash is a prime method of delivering video content across platforms and browsers.
“It’ll take a couple of years to roll out, but if all the browser companies are supporting video display with no JavaScript [for compatibility handling], just the video tag and no plug-in, then there’s no downside to using a mobile device,” says Jeffrey Zeldman, a Web designer and leading Web standards guru. “Less and less expert users will have better and better experiences.”
Makers of operating systems and browsers appear to be falling into line behind HTML5. Google Chrome, Apple Safari,Opera, and WebKit (the development package that underlies many mobile and desktop programs), among others, are all moving toward HTML5 support.
For its part, Microsoft says that Internet Explorer 8 will support only parts of HTML5. But Microsoft may not want to risk having its Internet Explorer browser lose more market share by resisting HTML5 in the face of consensus among the other OS and browser makers.
HTML5 is now completing its last march toward a final draft and official support by the World Wide Web Consortium.
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Source: http://www.pcworld.com
If you are concerned about cost, establish an online presence for your business using local listings.
Google Places is a simple means to get online.
The basic listing is free and it’s an easy way for online searchers to find you. You need to make sure your listing content is correct and is the same for each of the online sources you’re posting to.
The only spend incurred is the time you take to set up the listings which is a small price to pay for getting yourself found online.
The result is the guarantee that your business will be found when local shoppers are looking online for your products and/or services. The process isn’t difficult; follow the step by step directions as presented for Google Places or Yellowpages.com, for example.
For a small monthly fee, you can upgrade to the enhanced listings which allow more info and content to be included in your listing. With a little bit of work and a small cost you have established an online listing that will give visibility to your business and drive traffic to your site. Once your info is posted, you don’t have to do anything else aside from editing should any of the contact/location content change.
The alternatives?
Many small business owners may be more familiar with long-standing advertising media such as yellow pages, newspaper ads and radio ads. However, these means of advertising provide little if any means for measuring their efficacy.
How can one measure the value of media that is so difficult to track? The alternatives may be well known, but with the arrival of online marketing those methods of publicising a business do not provide the same value as an enhanced business listing such as those described above.
Where do the above tactics get small businesses? You want people to buy what you have to offer.
In order to gain customers, the public must know what is offered. How do customers discover what a business has to offer? Advertising! One of consumers preferred methods to shop is to do so online as we all live very busy lives.
What is the easiest, most affordable form of advertising and one that we now know more and more people are turning to? Online advertising. Billions of searches are carried out online for businesses just like yours every day. Get advertising online and be found!
To discuss ways in which you can improve the amount of traffic coming to your site talk to studio8search about how we can create a bespoke plan to suit your budget.
Info@studio8search.com
01865 842525
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Does this ad persude you to use Bing over Google for search?
Yes!
Social media marketing is the process of promoting your site or business through social media channels / websites and it is a powerful strategy that will get you links, attention and huge amounts of traffic. We will look at updating and optimising your business via facebook, twitter and youtube; the top three current social media websites.
Every business in the world should ensure their social media sites are current, feature content encouraging customer interaction, and showcase engaging information.
Even the president of the United States understands, as seen in Obama’s recent job advertisement looking for a social media expert.
Click the link to view a short introduction to our social media optimisation services guide.
The launch of the iphone competitor, Nexus One by Google has ment Google has now moved into Apple’s computer product arena. Apple have a counter measure in place to help keep the iphone established as the main player for the new mobile internet. Apple have now bought ‘Quattro Wireless’ – an online advertising software company with an advertising network spanning mobile websites and applications.
It is a main rival to Admob – the mobile advertising network which Google is buying.
As Google makes most of its money via online advertising they are hoping that the Nexus One with Admob willl provide a suitable solution to maintaining its core business in a mobile world, however it seems Apple will be right behind.
The question is, what will Microsoft and Bing have their sleeves to keep in the loop?
Google said the Nexus One represented the next frontier in the company’s $20bn (£12.4bn) core business – selling advertising through search.
The new paradigm is mobile computing and mobility,” David B Yoffie, a professor at Harvard Business School, told the New York Times.
Nexus Features include:
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