In Recent stats from Affiliate Window’s M-commerce white paper, the average conversion rate for iPad in august was 3.82%, compared to 1.9% for desktop. These stats state that retailers will need to optimize their websites if they want to take full advantage of iPad shoppers.

This study was conducted using affiliate traffic so it is possible there may be some differences between that and ‘normal’ web traffic. However this data still shows the significance and growing importance of mobile and tablet e-commerce

When it comes to the average order values customers spend on each device, the iPad comes out on top with an AOV of £69.94 compared to £65 for non-mobile devices.  Stats from eBay also support this trend with the company stating that tablet users spend 50% more than PC users.

The iPad isn’t just king when it comes to AOVs, it is also converting better than desktop and other mobile devices. In fact the average iPad conversion rate for august was 3.82% compared to only 1.9% for non-mobile devices.

It also emerged that for the first time this august the iPad accounted for more sales than any other device, subsequently knocking the iPhone of the top spot. This data really does show that more and more people are using tablets for web browsing and online shopping, so it is vital that companies online use this information and implement it into their businesses.

To discuss your website optimisation further contact Studio8Search on 01865 842525

“When we track our local search rankings, how much should we focus on search terms that include a local term (e.g. town name, post code) vs. generic keywords without the local term?” This is a very common question amongst local consumers.

In terms of optimising your local search, it is essential for you as a local business to include local terms search as address, county and telephone number in your site content. This is so that Google knows where you are located and which areas you serve.

Local Search

Research has been carried out to help us understand searcher behaviour and how local businesses can optimise local listings according to the results:

59% of local consumers use Google every month to locate a good local business.

71% of searchers value the information contained in local search results. Of these, 60% said that local listings with a photograph grab their attention more than standard listings.

54% of searchers use a local modifier in their search terms. Also, 21% of younger searchers don’t ever use a local modifier, while 63% of older searchers usually do.

60% of local searchers add a town name or city name to their search terms. 42% add a postcode. The majority of male searchers use postcodes while women favor town and city names.

13% of local searchers use street names.

38% of searchers expect Google to return local results based on their location.

Below are 5 tips for optimising your local listings based on the findings above.

Choosing an eye catching photograph to use as your main profile image will help appeal to the local searchers. Claiming and enhancing your Google Places profile and choosing your best photograph will help you do this.

If your target audience is a younger generation, focusing more on generic search terms and leaving the handling of localisation to Google will help attract the searchers that fall into that category. However, if your business is targeting older consumers, then by focusing on search terms that include local modifiers you will attract more searchers.

Although optimising for town and city names will attract more consumers than postcodes, the most effective search engine optimising campaigns will include all of them in order to deliver the maximum amount of traffic.

By emphasising the post code on your businesses website, you will be targeting a male audience, however if your target audience is more female based then you should make optimising for town and city names a priority.

Although you will not bring in large amounts of new customers by optimising for street names, it will make it easier for current customers to keep coming back. It is vital that your street address is not only on your Contact Us page but on all of your pages as text and not an image file.

To discuss your local search optimisation further contact Studio8Search on 01865 842525

How Studio 8 Search can help you with your Social Media Optimisation: