In 2008 newspaper advertising consumed approx $35 billion of U.S. advertising spending whilst TV took in double that amount. The Internet took in $23.4 billion in ad spending. Pioneered by Google’s Pay-Per-Click (PPC) advertising as both measurable, efficient, and attractive due to its pay-for-performance attribute .
But recently, paid search ad spending has been slowing down as advertisers figure out that organic search results drive a much more significant portion of their traffic . Organic search refers to search results that are not paid for by advertisers. They are a search engine’s natural results, purely driven by the algorithms – studio 8 search offer help and advice in this area.
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