There are millions of websites in the world all aiming to reach the dizzy heights of Google. It is every businesses dream to get that number one position for that number one search term or keyword, but have we all been overlooking something?
Have you noticed more recently how when looking for information on your favourite search engine you now see more and more images and video appearing amongst the text of the Google page? This is a term Google refers to as Universal Search.
Universal Search is Google’s blended search idea which basically is all the ‘Vertical Search’ (specialised search such as News, Video, Images, Local and Book search engines) shown together with the standard results from regular search.
This is a huge oppourtunity for your business to dominate the organic search results when optimising your website. Imagine you sell ‘Picture Frames’ and you want to focus on the search term “black picture frames”.
You can utilise all of the platforms Google is using to present search results for ‘black picture frames’ to your favour by creating blog posts with video, images, news items, tweets from twitter, facebook and more in relation to the phrase.
This route will not only allow users to receive a more engaging experience of your brand, but will help you reach more searchers and turn that traffic into sales.
For example : research has shown it is 50 times easier to index video and image content to the 1st page of Google compared to text based listings.
It is now essential when creating your universal search strategy to consider this in the ever changing world of online search.
We are fortunate to be in a position to have an in house team of videographers and photographers who can create your perfect media to ensure your Universal Search strategy is at its best.
Call us on 01865 842525 or contact us here
