Here’s a great video helping to illustrate the importance of social media marketing . . . well worth a watch !
seo and online marketing trends
Here’s a great video helping to illustrate the importance of social media marketing . . . well worth a watch !
Creative agency heads are asking a new question when they begin to develop a new campaign: “What is it [consumers] are going to want to engage in?” says Paul Gunning, Chief Executive Officer, Tribal DDB Worldwide. When ad execs find the answer, then they start to think about social, TV, radio and print. – A good social media plan lunched successfully and maintained will help you to connect with your existing customers and new ones alike.
The Top five things you can do to enhance your facebook page immediately:
1. Obtain a Facebook vanity URL so that people can find you easily.
2. Add your Facebok URL to your email signature and any other marketing material so prospects can learn more about you – this is as well as your main website.
3. Market your products by posting discounts and package deals to your wall.
4. Consider Facebook ads to target your exact audience via PPC campaigns similar to Google Adwords but targeted in a much different way.
5. Update your group or business page on a regular basis with helpful information and answers to questions – don’t let it go stale.
Heres some interesting slides on how Google works – You need Flash so no good for the iphone and ipad users - sorry!
http://www.stumbleupon.com/su/2kiClw/www.portfolio.com/images/site/editorial/Flash/google/google.swf
A. – Check in at your business
On a smartphone with geo-location and the Facebook App installed - click on the Places icon on the dashboard.
Facebook will provide you with a list of Places nearby to choose from in a couple of seconds.
You may find your business is already available. Click on that – otherwise click the + button to add. Now you can check in and add some text if you like.
B. Find your Facebook Place on Facebook and claim it
Log in to Facebook on your computer (easier then handset) go to your latest status update which will be that you have checked in at your place. Click on the place and you’ll go to the Place page. In the bottom of the page, find a button called “Is this your business?”. Click on that to begin the registration process.
Follow the verification process.
This is an important step for businesses who wish to promote their location and brand to the ever increasing number of Facebook users spending more and more time on their mobile phones to connect to people and share ideas and information online.
Call studio8 on 0845 5191 880 or email info@studio8search.com to discuss your social media solution.
Thanks for reading.
Studio 8 Search will be holding a Seminar at Malmaison Oxford on the 29th October 2010 together with B4 Business.
The seminar will discuss how important search has become and offer a look into how you can improve your web optimisation with a few simple ideas.
Unlike other seminars simply showcasing statistics, this seminar will actually teach you something in a fun informal way.
Tickets will be limited – to show your interest, please email us at info@studio8search.com and we will add you to the waiting list.
Best Regards
Studio8
There are millions of websites in the world all aiming to reach the dizzy heights of Google. It is every businesses dream to get that number one position for that number one search term or keyword, but have we all been overlooking something?
Have you noticed more recently how when looking for information on your favourite search engine you now see more and more images and video appearing amongst the text of the Google page? This is a term Google refers to as Universal Search.
Universal Search is Google’s blended search idea which basically is all the ‘Vertical Search’ (specialised search such as News, Video, Images, Local and Book search engines) shown together with the standard results from regular search.
This is a huge oppourtunity for your business to dominate the organic search results when optimising your website. Imagine you sell ‘Picture Frames’ and you want to focus on the search term “black picture frames”.
You can utilise all of the platforms Google is using to present search results for ‘black picture frames’ to your favour by creating blog posts with video, images, news items, tweets from twitter, facebook and more in relation to the phrase.
This route will not only allow users to receive a more engaging experience of your brand, but will help you reach more searchers and turn that traffic into sales.
For example : research has shown it is 50 times easier to index video and image content to the 1st page of Google compared to text based listings.
It is now essential when creating your universal search strategy to consider this in the ever changing world of online search.
We are fortunate to be in a position to have an in house team of videographers and photographers who can create your perfect media to ensure your Universal Search strategy is at its best.
Call us on 01865 842525 or contact us here
Yes!
Social media marketing is the process of promoting your site or business through social media channels / websites and it is a powerful strategy that will get you links, attention and huge amounts of traffic. We will look at updating and optimising your business via facebook, twitter and youtube; the top three current social media websites.
Every business in the world should ensure their social media sites are current, feature content encouraging customer interaction, and showcase engaging information.
Even the president of the United States understands, as seen in Obama’s recent job advertisement looking for a social media expert.
Click the link to view a short introduction to our social media optimisation services guide.
Heres an illustration designed to help illustrate Social Media. Optimising these platforms greatly increases your online presence. Click to download a PDF version.
