Social Media Optimisation

Social Media Optimisation is moving fast. Studio 8 Search can help optimise your social media channels such as, facebook, twitter and youtube for maximum traffic performance. Providing your site and brand with more custom and more business.

Facebook Places service has now finished

August 30, 2011

Facebook has removed Facebook Places, an app for location-based offers, almost one year after it was released, due to the fact that the service was not being used as much as Facebook had originally expected. On the other hand, now Facebook is re-focusing its efforts on the Check-in service.

Facebook is currently upgrading its “check in” tool; this will mean that you will be directed to your status, where adding content is possible. With this upgrade, Facebook’s intentions are to add more user content and relevant discussions, letting its users to be more socially interactive instead of only informing where they are.

Although Facebook Places and Facebook Deals has ended, businesses will still be allowed to offer deals (coupons and discounts) through the “Check In” tool.

To learn more about how Social Media and Facebook can help your business contact Studio8Search on 01865 842525.

Facebook removes Daily Facebook Deals

August 30, 2011

Facebook Deals were released in April 2011 as a trial programme. Facebook’s main objective was to offer online discounts and coupons from local business across five American cities: Atlanta, Austin, Dallas, San Diego and San Francisco (and recently Charlotte, Minneapolis and St. Louis were added).

After testing Facebook Deals for four months, it was announced last week that Facebook will not be continuing to offer this service. Earlier in the same week another setback was announced: the killing of Facebook Places.

A Facebook spokesperson said in a statement: “We think there is a lot of power in a social approach to driving people into local businesses. We remain committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories, and Check-in Deals. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses”.

To other online discount industry leaders such as Groupon and LivingSocial this has come as good news as it reduces significantly the extra pressure the social network giant was putting in their business.

Daily Facebook Deals should not be confused with Check-in Deals, which are, at least for now, alive, although changed to survive to the removal of Facebook places. Announced in November 2010 to work with Facebook Places it allowed you to find and check-in from bars, coffee shops, restaurants and supermarkets through an app in exchange of free items, coupons and discounts etc.

To learn more about how Social Media and Facebook can help your business contact Studio8Search on 01865 842525.

Facebook Aims to Replace Texting!

August 16, 2011

The world’s largest social media site, Facebook has released an instant messaging application for iPhone and Android service that permits users to exchange messages with a single friend or even a group, and has the option to send the message via SMS. The app also offers the option to send location information. So far Facebook’s mobile messenger is only available in the United States, but it is expected to eventually roll out in other countries.

This app comes just about a month before Apple release a similar product, built-in the Apple’s new iOS 5.

However, the advantage of this app is that unlike Apple’s new feature that is only available on products such as the iPhone to iPhone and BlackBerry to BlackBerry, the Facebook app be created for other mobile operational systems, like Google’s Android.

Now we just have to wait for a Google+ messaging app and you can be sure that soon or later it will comes too!

To discuss your website and how to improve the amount of traffic and sales you gain through it, talk to Studio8Search. We focus on Social Media, SEO, PPC and more. Call us today on 01865 842525.

Google: a giant monster that never stops growing

August 16, 2011

When Microsoft released Bing, Google accused them of stealing Google’s search results. This week’s attacks have come after Google complained that Microsoft, Oracle and Apple were ganging up on it to stop Android through the use of “bogus” patents, which those companies apparently overpaid for, in Google’s esteemed wisdom.

There has been a huge criticism on Google’s power to continuously copy, expand and dominate someone’s business. Just observe the recently created Google+ and how it is attracting millions of users, some people say copying Facebook’s “Like” button, or Google’s coupon tool similar to Groupon offers.

What saves Google is that really, it isn’t too different of other companies. There were mp3 players before iPod, as well as touch screen mobile phones before iPhone or Internet Explorer before Firefox, Chrome and Safari. This is going to be a continuous battle which we are sure we haven’t heard the last of!

To find out more on how you can grow your business online and get yourself found in Google talk to Studio8Search. Call us today on 01865 842525.

Google+ Users Soar Amid Social Network Clash

July 19, 2011

The battle for social network users is heating up with research estimating the number of Google Plus users is rocketing.

A study released this year found that the new service could have almost five million users in the US alone – up from 1.7 million users a week ago.

Google is currently limiting the number of people who can use the service, as it tries to fix any bugs within the system.

The search engine’s product allows users to limit which friends information and updates are shared by allowing you to group your friends in “Circles”.

However, Google has a great deal of catching up to do if it is to match Facebook, which last week revealed it had reached 750 million active users.

To discuss your own social media strategies contact Studio8 today on 01865 842525.

Need a Local Business? Well Search officially Rules!

July 14, 2011

When Internet users look for a local business, search is the winner according to research from Local Search Association.

The majority of 18 to 34 preferred search, as did those aged 35 to 54. Among older users of 55+, yellow pages

are still used as the first point of call to find a local business rather than search engines like Google. However,
this statistic is likely to decrease as more and more older users become internet savvy.

Studio 8’s SEO team can optimise your website for Google Places and local online search results.
Why not contact us for more help and advice on local search optimisation.

Topsy Offers a Real-time Social Search

March 16, 2011

Topsy has just launched a new search engine that shows up new exciting videos that are being shared on Twitter. The company that offers real-time search for the social web, has announced that it will now offer video search options that allow users to find the hottest clips on Twitter. The rise of video marketing has been long reported and brands might consider that tools such as Topsy’s video search are necessary for video SEO.

The video search tool gets the hottest videos that are shared via Tweets. Users can filter video results according to the past hour, day, week or month, with all results ranked according to the search engine’s social

criteria, or they can choose to see the Latest Results.

Topsy is a different take on Web searching that becomes much more fluid and fresh compared to standard search engines we’re so accustomed to. With a Topsy search, you receive results that are minutes or even seconds old

Topsy, a San Francisco based company has just announced a new round of venture capital dollars, raising 15 million US for the realtime social search engine that has the current capacity to process over 1 million social networking documents (think Twitter posts) per second.

To read more on this you can visit the Topsy Blog.

To talk to us about Online Marketing and Video Marketing call us on 01865 842525

Third-party Twitter applications under threat

March 15, 2011

The “official” software for Twitter may soon be the only way to access it has been reported.

Twitter has worried many software developers by suggesting they stop making “clients” that let users write, read and respond to Tweets.

The move has been seen by many as a way in which Twitter can take control of the service to boost their own ad revenues and improve commercialisation. A message was posted by Ryan Sarver, of Twitter’s platform team. He contends that over 90 percent of Twitter’s audience is now using a client built by the company rather than a third-party offering such as TweetDeck or Seesmic. He also claims that the diversity of the application ecosystem and the differences in presentation between individual client applications is “confusing” for end users.

Developers responded quickly, with one calling the announcement “appalling”.

Twitter have put up a blog post speaking about their platform approach and long-term strategy. In that same post, however, the company has made some decisions that are sure to irk a couple of third-party developers and start-ups.

Twitter have also stated that their growth in the last year from 48 million to 140 million Tweets per day had forced it to think about how users get at the service.

Before now, many people have spurned the official Twitter application or client in favour of alternatives such as TweetDeck, Seesmic, Echofon, HootSuite and others.

To read more on the story visit: http://www.bbc.co.uk/news/technology-12731343

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