In 2008 newspaper advertising consumed approx $35 billion of U.S. advertising spending whilst TV took in double that amount. The Internet took in $23.4 billion in ad spending. Pioneered by Google’s Pay-Per-Click (PPC) advertising as both measurable, efficient, and attractive due to its pay-for-performance attribute .
But recently, paid search ad spending has been slowing down as advertisers figure out that organic search results drive a much more significant portion of their traffic . Organic search refers to search results that are not paid for by advertisers. They are a search engine’s natural results, purely driven by the algorithms – studio 8 search offer help and advice in this area.
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Microsoft is to relaunch its search engine calling it Bing.com. Microsoft says it promises to make search more simpler aiming to overtake Yahoo! in search engine popularity.
Google currently has more than 64% of the search market in the US, followed by Yahoo at 20% and Microsoft at 8.2%.
Bing wil group searches, for example if you search for a product, you will also receive reviews, accesories and online shops selling it too.
The whole idea is to reduce clicks by the user.
Paul Stoddart, Microsoft UK search lead, “Forty percent of search queries go unanswered. There is something missing here and a big consumer need.”
He added: “We are pulling information that we know people use every day.”
“People keep building global search engines but doing something for the UK is important,” he said.
The UK version of the site will launch later then the US site.
http://www.bing.com/ComingSoon
new – Microsoft’s new search engine, Bing, has launched a mobile edition. The mobile search engine lets users specify a location and see relevant search results. Users can also browse pre-determined search options like directions, traffic, weather, and movies related to that location. Mobile users should surf to m.bing.com for access to the site.
Google is evolving and more focus is being paid to ‘local search’
Where once we may had used the ‘Yellow Pages’, ‘BT Directory’ or other business listings company, signs show that more and more people are turning to Google or Yahoo to find local business.
It is here where focus should be made to increase your placing on the local listings.
Users can even choose their local region and google remembers it – see the diagram below:
Below is a link to an interesting article discussing how online advertising can sell your offline products. Using online search marketing you can benifit from having your product amongst those in the running for consumers to find whilst surfing online. Pay Per Click is a sensible option for people with products that they want to be found via certain keywords, but natural search can too increase your products visability.
http://www.dallasnews.com/mediakit/audience/industry_research/images/acnielsen_1.pdf
Online Search Optimisation Guides from studio8 search give you tips and tricks on how to get your site found online and increase your sites visability.
Download ‘Web Copy Tips’ here:
