Monthly Archives: December 2009

Twitter buy Mobile Location Company

December 24, 2009

Twitter is buying a location tracking company called Mixer Labs.

Mixer Labs, was founded a couple of  former Google employees, who currently make the application for Twitter under the name of GeoAPI.

Twitter  said the deal would allow Twitter users to show people where they are when they post updates to the site.

The application will also allow users to search where an event is happening,  - great for social media optimisation.

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Google launches real time search

December 7, 2009

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Live search is here – google search results will now include information from news organisations, blogs and platforms, such as Twitter, as soon as it is published.

Live Search will also be available on phones, like the iPhone and handsets running the Android operating system.

“Our users will get the results as they are produced,” said Google fellow Amit Singhal at an event in Mountain View in California.

We previously reported on how Google had done a deal with Twitter on including tweets, Google has announced that it will now index status updates from Facebook and all public information from MySpace also.

Google has also announced a visual search tool called Google Goggles. It allows a user to take a picture with a mobile phone to perform a search, it compares the captured image against a stored database returning relevant information.

This is why a good social media plan is essential in your position on Google. With relevant information that users want to obtain, you are able to give your audience a more fulfilling experience and increase your online presence.

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Cyber Monday – Online Sales Record

December 7, 2009

shopping

The first Monday in December is thought to be the peak and one-day sales are expected to be in excess of £350m, analysts say, and the busiest hour is between 1pm and 2pm GMT.

Online signs look good. Sales are up 17% on last month compared to the same month last year, the British Retail Consortium said.

Its estimated that last year 29 million people used the internet to buy Christmas presents, and forecasts suggested 5.2 million did so at work.

Overall retail sales last year were predicted to reach £13.6bn ($19.9bn), according to the internet trade body IMRG.

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Understanding Social Media

December 7, 2009

Heres an illustration designed to help illustrate Social Media. Optimising these platforms greatly increases your online presence. Click to download a PDF version.

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