Creative agency heads are asking a new question when they begin to develop a new campaign: “What is it [consumers] are going to want to engage in?” says Paul Gunning, Chief Executive Officer, Tribal DDB Worldwide. When ad execs find the answer, then they start to think about social, TV, radio and print. – A good social media plan lunched successfully and maintained will help you to connect with your existing customers and new ones alike.
The Top five things you can do to enhance your facebook page immediately:
1. Obtain a Facebook vanity URL so that people can find you easily.
2. Add your Facebok URL to your email signature and any other marketing material so prospects can learn more about you – this is as well as your main website.
3. Market your products by posting discounts and package deals to your wall.
4. Consider Facebook ads to target your exact audience via PPC campaigns similar to Google Adwords but targeted in a much different way.
5. Update your group or business page on a regular basis with helpful information and answers to questions – don’t let it go stale.
