Posts Tagged ‘ mobile ’

Launch of another Mobile Website!

May 19, 2011

We’ve just launched another mobile sites for MB Locksmiths of Kidlington – http://www.oxfordlocksmiths.com/

If you’ve ever tried to view a website on your smartphone you’ll know how frustrating it can be constantly rotating your phone, zooming in and out on pages and trying to find the information you need.

There are now an estimated 2 billion mobile phones in the world and smart phones are now outselling PC’s! We truely do live in a Mobile World and it is that reason that businesses now understand that a mobile website is vital to compliment your pc/laptop website and ensure your audience stays with you at all times.

Mobile websites are unique to Apps in that they do not rely on different operating systems in order to function correctly – therefore if you have one customer using Android and another using Apple’s operating system – they will both be able to access your information.

Go mobile now for new business and revenue possibilities.

We from studio8search would be happy to discuss you mobile website.

01865 842525

Info@studio8search.com

“Google Business Photos” gives users an inside look to establishments

May 9, 2011

Google is now rolling out another service to Google Places which operates like an indoor version of Google Street View.

Business owners can invite Google photographers into their establishments to take high-quality images of their businesses. Google Business Photos is meant to give your restaurant, hotel or shop a greater presence online by showing potential customers what your business is really like.

This is a great opportunity to help your business stand out above the competition and get discovered on Google. Potential and current customers will be able to visit your establishment from their computers or mobile phones.

Photographers are currently visiting businesses in the United Kingdom, the U.S., Japan, New Zealand, South Korea, France and Australia. Pictures will be uploaded on the place page of the business. Business owners can also manage and upload their own photos by signing into Google Places.

Higher conversion and customer response are just a few of the reasons, why your website or profile should have this imagery. And the best thing is that this great service is still free to businesses.

To discuss optimising your Google Places page and getting great shots for your business contact Studio8 on 01865 842525

Optimising video

May 4, 2011

Search Engine Optimisation is one of the key strategies in making sure you increase traffic to your website.

Alongside optimising your site it is equally important to make sure you embrace the new ground of video optimisation.

At studio8 we understand the importance of video and video optimisation for businesses and can make sure you increase the popularity of your videos, get more page views and improve your business image.

The following are a few quick and easy tactics to give your video more views.

Do your keyword research to find the best tags for your video
Always build a separate page for each video and tag it with metadata appropriately.
Add a detailed metadata tag to your video. Most video search today is based on metadata.
Make sure that you are consistent with how you tag it across the various video sharing sites
Utilize Thumbnails
Always show your contact details in your thumbnail
Do not use an active X control if you don’t have this service as an option on the sharing website.
Make sure your video is not too long. Look at your analytics and change the length of the video if the most of the people leave the page immediately.
Avoid flash only and entirely dynamic video
Don’t forget to insert contact details at the end of the video.
Use video sharing websites like YouTube. People don’t just watch a video, they watch videos. And they are using the related videos to find additional content.
Customize your video for people to upload to their communication platform pages like Facebook or blogs. The most of the video views on internet are from embedded player.
Push out RSS/MRSS and update frequently your video.
Check which videos get the best response and insert a link to this videos from your home page
Use Google Local + Video
Advertise you video at social Bookmarking and tagging sites
Use content targeting through Google Adwords to promote your video within YouTube
Find videos with a lot of views and create a video response- video. That will increase the popularity of your video.

To discuss creating a video for your business or how you can optimise your site through Online Marketing contact Studio8 on 01865 842525

Why every business should have a mobile site

April 21, 2011

23% of UK online consumers conducted some kind of mobile transaction last year, but unfortunately, 83% experienced a problem.

The findings come from a survey commissioned by Tealeaf, which suggests that retailers need to work harder to match customer expectations of mobile commerce.

Mobile commerce activities

63% have used their mobiles for shopping, 37% to conduct financial transactions, 34% for travel bookings, and 23% for insurance payments or purchases.

On average, mobile shoppers completed 4.4 transactions per month by mobile, with a more or less even split between app (43%) and mobile internet browser (41%).

Common problems encountered by mobile users

The most common issue was receiving error messages (34%), while 25% found apps or websites difficult to use, 25% had problems logging in, and 20% said their credit card wouldn’t go through.

How do customers react to difficulties with mobile transactions?

29% would abandon the mobile transaction and try later on a computer.
16% would become more likely to buy from a competitor.
17% would email or log a complaint with customer service.
13% would abandon the transaction at the app/site and try a competitor instead.

Negative mobile experiences also have the potential to detract from other channels as well. 66% of respondents said they would be less likely to buy online or instore from a company if their mobile site caused them problems.

What do retailers need to do?

The report suggests five steps for retailers to improve customer experience on mobile sites, which include making a commitment to improving usability, understanding how mobile fits in with a multichannel strategy, and linking the channels together so that mobile customers can get help from staff.

30% of Europeans now shop via a mobile device

November 15, 2010

A recent study that was carried out with 1500 people across the UK, France, Germany, Italy and Spain by IDC for Akamai Technologies showed that 30% of European online shoppers are using or plan to use their mobile devices for e-commerce in the coming year. 10% are said to be already using their mobile/smart phones for retail/price comparison or online purchasing and another 20% are planning to do the same in the future.

The study also showed that those who were using their mobile/smart device were engaged in multi-channel retail and their spend was between 15 and 30% more than single channel users. The research found that 62% of those who took part brought clothes and footwear online, making this the biggest type of spend in the survey – followed by items such as books and magazines (59%), with online travel accounting at 47% of spend. The biggest spenders online in Europe tend to be between the ages of 35 – 54 years.

Martin Haering, VP of International Marketing at Akamai, said: “These findings show that consumers in Europe are pushing the edges of e-commerce, demanding greater performance from their online shopping experience. With increasing numbers of shoppers going online with mobile devices, it is important for retailers to get their mobile e-commerce strategies right the first time and the need for security, website performance, scalability and availability has never been more important to underpin success in the online marketplace.”

Speaking about the researchIvano Ortis, Research Director at IDC Retail Insights, who carried-out the research, said: “e-commerce sales keep growing – despite the recession online sales grew by over 20% in 2009 – and the market is rapidly diversifying. Categories of goods that were previously thought to be for in-store shopping only are making remarkable inroads online – for example apparel & footwear. Basket size is increasing, as is the level of services and support that customers are expecting from e-commerce websites.”

Google’s new Place Search

October 29, 2010

Google has now launched their new presentation of local results, which is now called Place Search. It offers a completely different look and feel of SERPs on Google.com.

Going forward, if Google thinks you’re performing a local search, it will default the results to a Place Search. If you don’t include any specific location information like the name of the town or city you are in, then Places result will default to your current location or at least the closest it can. If you put in a detailed description—like Oxfordshire Restaurants, Place Search will, naturally, look for restaurants in Oxfordshire. It is a more precise version of the previous local results search tool.

Google sees these changes as an extension or evolution of universal search in the local context.

Google said that the algorithm has been improved and refined for Place Search.

Place Search shows Google’s constant commitment to provide relevant results for local search queries.

As stated by Google: “One of the great things about our approach is that it makes it easier to find a comprehensive view of each place. In our new layout you’ll find many more relevant links on a single results page — often 30 or 40.”

Below is an example:

Apple iTunes goes social

September 1, 2010

Apple has launched a new social-networking service designed specifically for music fans directly within iTunes, joining the social arena of facebook and Twitter.

Ping, is a social music discovery service, which is now part of iTunes, which is used by over 160 million users.

Steve Jobs of Apple announced the launch at the apple keynote press conference at the Yerba Buena Centre in San Francisco.

“We’re launching Ping – it’s a social network that’s all about music. It’s like Facebook and Twitter meets iTunes. You can follow your favourite artists and friends and discover what music they like and are downloading.”

Jobs also unveiled a new, compact Apple TV set-top box, that can fit in the palm of your hand, which can “stream” content, such as music, films and television shows from the likes of YouTube direct to your tv.

This news marks an exciting endorsement of the social media platform as the mass adopted route of current, trusted information.

Get your social media plan right, together with a good s.e.o plan on your main site, and you are setting your brand up ready to take on the opportunities of the fast evolving online marketplace.

Talk to studio 8 for more details on how we can help you.

Info@studio8search.com
01865 842525

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