Posts Tagged ‘ Social media ’

Facebook removes Daily Facebook Deals

August 30, 2011

Facebook Deals were released in April 2011 as a trial programme. Facebook’s main objective was to offer online discounts and coupons from local business across five American cities: Atlanta, Austin, Dallas, San Diego and San Francisco (and recently Charlotte, Minneapolis and St. Louis were added).

After testing Facebook Deals for four months, it was announced last week that Facebook will not be continuing to offer this service. Earlier in the same week another setback was announced: the killing of Facebook Places.

A Facebook spokesperson said in a statement: “We think there is a lot of power in a social approach to driving people into local businesses. We remain committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories, and Check-in Deals. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses”.

To other online discount industry leaders such as Groupon and LivingSocial this has come as good news as it reduces significantly the extra pressure the social network giant was putting in their business.

Daily Facebook Deals should not be confused with Check-in Deals, which are, at least for now, alive, although changed to survive to the removal of Facebook places. Announced in November 2010 to work with Facebook Places it allowed you to find and check-in from bars, coffee shops, restaurants and supermarkets through an app in exchange of free items, coupons and discounts etc.

To learn more about how Social Media and Facebook can help your business contact Studio8Search on 01865 842525.

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Google buys Motorola’s mobile phone division for $12.5 billion

August 16, 2011

Google revealed today it is to buy Motorola’s mobile phone division that is responsible for the development and manufacturing of smartphones, tablets and accessories. Google brought the division for $12.5 billion (£7.7 billion), paying in cash $40 per share, which represents a bonus of 63% over the price of last Friday.

With this acquisition, Google expects to boost its operational system Android and strategy to grow stronger within the smartphone market, as one of their major problems is related to the lack of mobile phone patents. Motorola Mobility holds 24,500 patents.

To Motorola it represents an important deal, sales have plunged in the last years, as Apple, HTC and Samsung have taken the lead, offering more attractive smartphones.

The deal might be completed late this year or early 2012, as it is yet to be approved by shareholders and regulatory agencies and in addition, Mobility will be kept as a separated company.

To discuss your mobile site call 01865 842525 to speak to Studio8Search.

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Google+ Users Soar Amid Social Network Clash

July 19, 2011

The battle for social network users is heating up with research estimating the number of Google Plus users is rocketing.

A study released this year found that the new service could have almost five million users in the US alone – up from 1.7 million users a week ago.

Google is currently limiting the number of people who can use the service, as it tries to fix any bugs within the system.

The search engine’s product allows users to limit which friends information and updates are shared by allowing you to group your friends in “Circles”.

However, Google has a great deal of catching up to do if it is to match Facebook, which last week revealed it had reached 750 million active users.

To discuss your own social media strategies contact Studio8 today on 01865 842525.

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Need a Local Business? Well Search officially Rules!

July 14, 2011

When Internet users look for a local business, search is the winner according to research from Local Search Association.

The majority of 18 to 34 preferred search, as did those aged 35 to 54.  Among older users of 55+, yellow pages

are still used as the first point of call to find a local business rather than search engines like Google. However,
this statistic is likely to decrease as more and more older users become internet savvy.

Studio 8’s SEO team can optimise your website for Google Places and local online search results.
Why not contact us for more help and advice on local search optimisation.

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Twitter launches the follow button for websites

June 9, 2011

Twitter has launched a new “follow button” which will allow users to follow accounts directly from any website.

By clicking on the “follow button”, Twitter users can subscribe to updates directly from the website’s Twitter account.  You can also see the profile and newest Tweets of the account you want to follow by clicking the username next to the button. Twitter hopes this will make it easier for users to find and follow interesting accounts on Twitter. In a blog post announcing the button, Twitter’s Brian Ellin wrote: “More than 50 sites have added the “follow button” today, making it easy for you to discover the Twitter accounts of your favourite reporters, athletes, celebrities, and other personalities. Using the “follow button” is as simple as a single click. You can also see the profile and newest Tweets of the account you want to follow by clicking the username next to the Button.”

To discuss your own social media strategies contact Studio8 today on 01865 842525

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Launch of another Mobile Website!

May 19, 2011

We’ve just launched another  mobile sites for MB Locksmiths of Kidlington –  http://www.oxfordlocksmiths.com/

If you’ve ever tried to view a website on your smartphone you’ll know how frustrating it can be constantly rotating your phone, zooming in and out on pages and trying to find the information you need.

There are now an estimated 2 billion mobile phones in the world and smart phones are now outselling PC’s! We truely do live in a Mobile World and it is that reason that businesses now understand that a mobile website is vital to compliment your pc/laptop website and ensure your audience stays with you at all times.

Mobile websites are unique to Apps in that they do not rely on different operating systems in order to function correctly – therefore if you have one customer using Android and another using Apple’s operating system – they will both be able to access your information.

Go mobile now for new business and revenue possibilities.

We from studio8search would be happy to discuss you mobile website.

01865 842525

Info@studio8search.com

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The Times Newspaper writes an article on why Online Marketing is key to businesses

May 10, 2011

How to give Google a run for its money

Last week the Times newspaper published an article about SEO and why businesses should look to invest in their Online Marketing. To read more on this article visit their site. write an article on SEO and Online Marketing

It seems that SEO and Online Marketing strategies are becoming more and more popular and are a must for small to medium sized businesses nowadays.

You can create a great website with great products but if no one can find it then there is no point!

Statistical analysis shows that websites that appear in the top three places of a search engine’s results attract 98% of all traffic on the web.

But how exactly can you increase traffic to your site through the art of SEO/Online Marketing? Studio8Search can talk you through the key areas you should focus on and can provide you with a no obligation audit on your site to get you started.

We are currently working with a range of customers to optimise their sites, increase rankings in the search results and ultimately improve sales and traffic.

To discuss your requirements with Studio8Search call 01865 842525

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+1 on Google – Google’s answer to the Facebook “Like” Button

March 31, 2011

Google is starting to roll out another social offering called +1 that is tied to the search results that shows up to it’s users.

Google stated on their blog post “Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know—stuff they’ve shared on Twitter, Flickr and other sites—in Google search results.

Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for “this is pretty cool.” To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.”

Nearly a year after Facebook’s “Like” button was launched across the web, Google has developed a competitive alternative.

When you enable +1, it will be made up of:

Contacts in your Gmail & Google Talk chat list
Contacts in your “My Contacts” group in Google Contacts
Contacts you follow in Google Reader or Google Buzz

What’s missing are people that you are connected to via non-Google services, such as Twitter and Flickr. That’s something that will come in the future, Google says.

To read more on Google’s +1 visit http://www.google.com/+1/button/

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Topsy Offers a Real-time Social Search

March 16, 2011

Topsy has just launched a new search engine that shows up new exciting videos that are being shared on Twitter. The company that offers real-time search for the social web, has announced that it will now offer video search options that allow users to find the hottest clips on Twitter. The rise of video marketing has been long reported and brands might consider that tools such as Topsy’s video search are necessary for video SEO.

The video search tool gets the hottest videos that are shared via Tweets. Users can filter video results according to the past hour, day, week or month, with all results ranked according to the search engine’s social

criteria, or they can choose to see the Latest Results.

Topsy is a different take on Web searching that becomes much more fluid and fresh compared to standard search engines we’re so accustomed to. With a Topsy search, you receive results that are minutes or even seconds old

Topsy, a San Francisco based company has just announced a new round of venture capital dollars, raising 15 million US for the realtime social search engine that has the current capacity to process over 1 million social networking documents (think Twitter posts) per second.

To read more on this you can visit the Topsy Blog.

To talk to us about Online Marketing and Video Marketing call us on 01865 842525

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Japan’s earthquake shows the power of social media in times of crisis.

March 14, 2011
In the UK, we can only imagine the devastation which occurred in Japan, and the concerning high number of deaths and more people missing. One of the scariest factors many don’t consider when an event like this occurs is how the avenues of communication shut down.

Telephone lines are reported to be down for most of Japan, and reaching a loved one is an extremely difficult task to undertake. As reports surface, messages from Facebook and Twitter provide the latest news. Doing a bit of research shows how the human spirit can be found within the social media platforms.

During this distressing time, Social Media has proven to be one of the most reliable ways to find information. Why? This tweet from the US State Department says it all: “Telephone lines disrupted; try contacting loved ones.. Via social media.”

To keep up to date with the latest news on what’s happening in Japan visit: http://www.bbc.co.uk/news/

To help locate a missing loved one or add information on someone visit: http://japan.person-finder.appspot.com/?lang=en

To donate to the Red Cross appeal visit: http://www.redcross.org.uk/japantsunami/?approachcode=68816_googlePAD11JpTs&gclid=CM6Dx9_zzacCFYFB4QodyGRvBg

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