Posts Tagged ‘ Twitter ’

Twitter launches the follow button for websites

June 9, 2011

Twitter has launched a new “follow button” which will allow users to follow accounts directly from any website.

By clicking on the “follow button”, Twitter users can subscribe to updates directly from the website’s Twitter account.  You can also see the profile and newest Tweets of the account you want to follow by clicking the username next to the button. Twitter hopes this will make it easier for users to find and follow interesting accounts on Twitter. In a blog post announcing the button, Twitter’s Brian Ellin wrote: “More than 50 sites have added the “follow button” today, making it easy for you to discover the Twitter accounts of your favourite reporters, athletes, celebrities, and other personalities. Using the “follow button” is as simple as a single click. You can also see the profile and newest Tweets of the account you want to follow by clicking the username next to the Button.”

To discuss your own social media strategies contact Studio8 today on 01865 842525

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The Times Newspaper writes an article on why Online Marketing is key to businesses

May 10, 2011

How to give Google a run for its money

Last week the Times newspaper published an article about SEO and why businesses should look to invest in their Online Marketing. To read more on this article visit their site. write an article on SEO and Online Marketing

It seems that SEO and Online Marketing strategies are becoming more and more popular and are a must for small to medium sized businesses nowadays.

You can create a great website with great products but if no one can find it then there is no point!

Statistical analysis shows that websites that appear in the top three places of a search engine’s results attract 98% of all traffic on the web.

But how exactly can you increase traffic to your site through the art of SEO/Online Marketing? Studio8Search can talk you through the key areas you should focus on and can provide you with a no obligation audit on your site to get you started.

We are currently working with a range of customers to optimise their sites, increase rankings in the search results and ultimately improve sales and traffic.

To discuss your requirements with Studio8Search call 01865 842525

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Optimising video

May 4, 2011

Search Engine Optimisation is one of the key strategies in making sure you increase traffic to your website.

Alongside optimising your site it is equally important to make sure you embrace the new ground of video optimisation.

At studio8 we understand the importance of video and video optimisation for businesses and can make sure you increase the popularity of your videos, get more page views and improve your business image.

The following are a few quick and easy tactics to give your video more views.

  1. Do your keyword research to find the best tags for your video
  2. Always build a separate page for each video and tag it with metadata appropriately.
  3. Add a detailed metadata tag to your video. Most video search today is based on metadata.
  4. Make sure that you are consistent with how you tag it across the various video sharing sites
  5. Utilize Thumbnails
  6. Always show your contact details in your thumbnail
  7. Do not use an active X control if you don’t have this service as an option on the sharing website.
  8. Make sure your video is not too long. Look at your analytics and change the length of the video if the most of the people leave the page immediately.
  9. Avoid flash only and entirely dynamic video
  10. Don’t forget to insert contact details at the end of the video.
  11. Use video sharing websites like YouTube. People don’t just watch a video, they watch videos. And they are using the related videos to find additional content.
  12. Customize your video for people to upload to their communication platform pages like Facebook or blogs. The most of the video views on internet are from embedded player.
  13. Push out RSS/MRSS and update frequently your video.
  14. Check which videos get the best response and insert a link to this videos from your home page
  15. Use Google Local + Video
  16. Advertise you video at social Bookmarking and tagging sites
  17. Use content targeting through Google Adwords to promote your video within YouTube
  18. Find videos with a lot of views and create a video response- video. That will increase the popularity of your video.

To discuss creating a video for your business or how you can optimise your site through Online Marketing contact Studio8 on 01865 842525

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We’ve got to be more like Apple, Facebook, Google…..

April 6, 2011

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+1 on Google – Google’s answer to the Facebook “Like” Button

March 31, 2011

Google is starting to roll out another social offering called +1 that is tied to the search results that shows up to it’s users.

Google stated on their blog post “Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know—stuff they’ve shared on Twitter, Flickr and other sites—in Google search results.

Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for “this is pretty cool.” To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.”

Nearly a year after Facebook’s “Like” button was launched across the web, Google has developed a competitive alternative.

When you enable +1, it will be made up of:

Contacts in your Gmail & Google Talk chat list
Contacts in your “My Contacts” group in Google Contacts
Contacts you follow in Google Reader or Google Buzz

What’s missing are people that you are connected to via non-Google services, such as Twitter and Flickr. That’s something that will come in the future, Google says.

To read more on Google’s +1 visit http://www.google.com/+1/button/

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Topsy Offers a Real-time Social Search

March 16, 2011

Topsy has just launched a new search engine that shows up new exciting videos that are being shared on Twitter. The company that offers real-time search for the social web, has announced that it will now offer video search options that allow users to find the hottest clips on Twitter. The rise of video marketing has been long reported and brands might consider that tools such as Topsy’s video search are necessary for video SEO.

The video search tool gets the hottest videos that are shared via Tweets. Users can filter video results according to the past hour, day, week or month, with all results ranked according to the search engine’s social

criteria, or they can choose to see the Latest Results.

Topsy is a different take on Web searching that becomes much more fluid and fresh compared to standard search engines we’re so accustomed to. With a Topsy search, you receive results that are minutes or even seconds old

Topsy, a San Francisco based company has just announced a new round of venture capital dollars, raising 15 million US for the realtime social search engine that has the current capacity to process over 1 million social networking documents (think Twitter posts) per second.

To read more on this you can visit the Topsy Blog.

To talk to us about Online Marketing and Video Marketing call us on 01865 842525

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Third-party Twitter applications under threat

March 15, 2011

The “official” software for Twitter may soon be the only way to access it has been reported.

Twitter has worried many software developers by suggesting they stop making “clients” that let users write, read and respond to Tweets.

The move has been seen by many as a way in which Twitter can take control of the service to boost their own ad revenues and improve commercialisation. A message was posted by Ryan Sarver, of Twitter’s platform team. He contends that over 90 percent of Twitter’s audience is now using a client built by the company rather than a third-party offering such as TweetDeck or Seesmic. He also claims that the diversity of the application ecosystem and the differences in presentation between individual client applications is “confusing” for end users.

Developers responded quickly, with one calling the announcement “appalling”.

Twitter have  put up a blog post speaking about their platform approach and long-term strategy. In that same post, however, the company has made some decisions that are sure to irk a couple of third-party developers and start-ups.

Twitter have also stated that their growth in the last year from 48 million to 140 million Tweets per day had forced it to think about how users get at the service.

Before now, many people have spurned the official Twitter application or client in favour of alternatives such as TweetDeck, Seesmic, Echofon, HootSuite and others.

To read more on the story visit: http://www.bbc.co.uk/news/technology-12731343

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Japan’s earthquake shows the power of social media in times of crisis.

March 14, 2011
In the UK, we can only imagine the devastation which occurred in Japan, and the concerning high number of deaths and more people missing. One of the scariest factors many don’t consider when an event like this occurs is how the avenues of communication shut down.

Telephone lines are reported to be down for most of Japan, and reaching a loved one is an extremely difficult task to undertake. As reports surface, messages from Facebook and Twitter provide the latest news. Doing a bit of research shows how the human spirit can be found within the social media platforms.

During this distressing time, Social Media has proven to be one of the most reliable ways to find information. Why? This tweet from the US State Department says it all: “Telephone lines disrupted; try contacting loved ones.. Via social media.”

To keep up to date with the latest news on what’s happening in Japan visit: http://www.bbc.co.uk/news/

To help locate a missing loved one or add information on someone visit: http://japan.person-finder.appspot.com/?lang=en

To donate to the Red Cross appeal visit: http://www.redcross.org.uk/japantsunami/?approachcode=68816_googlePAD11JpTs&gclid=CM6Dx9_zzacCFYFB4QodyGRvBg

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Social Media Video – Your business

November 14, 2010

Here’s a great video helping to illustrate the importance of social media marketing . . . well worth a watch !

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Drinks giant Coca-Cola ‘delighted’ at Twitter sponsored tweet success

September 6, 2010

Coca-Cola’s first venture into advertising using Social Media site, Twitter have been a ‘phenomenal’ success according to the drinks giant.
They used the sponsored tweets option to benefit from the buzz around the World Cup, and have said they are delighted by the response they have had.
“The amount of impressions in such a short period of time around our whole World Cup campaign, to me it was a phenomenal time,” Coca-Cola’s Carol Kruse told the FT.
Facebook, YouTube and Twitter
“We have formed fabulous relationships with Facebook, YouTube and Twitter,” she continued.
“We get a lot of first looks and we jumped on that one [promoted tweets] immediately. It is the perfect example of us wanting to learn in this space.”
Coca-Cola is the second company to tap into the Twitter audience in this way, following Disney Pixar.


To read more on this story visit:

http://mashable.com/2010/06/25/coca-cola-promoted-trend/

To discuss how Studio8Search can help you with your Social Media strategies please contact us on:
info@studio8search.com
01865 842525

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